Making sure everyone’s on the same page

Are you facing one or more of the following challenges:

Confused about your target audience and sales messaging?
Frustrated because marketing and sales aren’t aligned?
Struggling with lagging KPIs?

Many B2B companies approach us with the above challenges, wondering what’s the best way to move forward.
We use a reverse engineering approach, starting with the end goal in mind to work out how to get you there. The first step is the award-winning Sales Team Evaluation tool by Objective Management Group.

Book a free 15-minute session

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Benefits of using a Sales Team Evaluation

Sales Effectiveness

Benefit from an in-depth scientific analysis

Sales Leadership

Ensure the right people are in the right roles

Sales Capabilities

Discover the company’s strengths

Sales Recruitment

Learn how to recruit the best salespeople

More about Sales Team Evaluation

Develop your Ideal Client Profile and Buyer Personas

Defining your target market or audience is a fundamental part of an effective sales strategy. The next step is to create an Ideal Client Profile because understanding your ideal client will help you sell more effectively.

Personality & Values

Worries & Fears

Pain points

Demographics

Mindset & Attitude

Beliefs & Opinions

Armed with the above information, you can develop sales messaging that speaks to your ideal client and addresses their pain points. By profiling your ideal clients, your messaging becomes focused on value instead of price.

I need your help

Opportunities don’t happen. You create them.— Chris Grosser.

What People Say About Arrow Executive Sales

Network Steel and enjoyed the recent process through which you helped us employ our new BDM. Jason provided a thorough and professional undertaking of our requirements.

We highly recommend his service and expertise.

Rowan Baker

Sales Manager |Network Steel

We worked with Jason using Objective Management Group’s recruitment tool to secure quality sales professionals and identify key personnel for a rapidly evolving market space.

We highly recommend his service and expertise.

Jamie Shedden

Managing Director | Bellevue Group

Jason provided a snapshot of our current business development activities and a profile of our salespeople. The value Jason provided went over and beyond.

I have no hesitation recommending Arrow to businesses looking to sharpen or expand their business development team.

Mike Mortlock

Managing Director | MCG Quantity Surveyors

We initially reached out in February 2022 after hearing from an industry colleague how Arrow had assisted them in recruiting sales personnel.

We’ve been working with Jason and the Arrow team to offer customised training to each team member while setting up optimum processes to assist them with each lead.

Brendan Frost

Project Manager

The objective Management Group (OMG) sales candidate assessment tool was very efficient. We got a clear sense of each person’s core skills, and we got a report for each candidate that we could compare against each other very quickly.

Will Flesher

Head of Client Consultation, Provider+

We got in touch with Arrow after having a lot of trouble finding just the right fit for our sales recruitment in our business. Jason was able to find our unicorn and deliver! We were very happy with Jason's professionalism and all round service approach.