Stop wasting money on bad sales hires. Get the **10-step system** developed with Objective Management Group (OMG) to eliminate bias and select the top 20% of talent—every time.
With over 35 years in the field, Jason has partnered with **Objective Management Group (OMG)** to bring science-backed, data-driven recruitment to the sales process.
This book distills what he's learned through hundreds of successful placements: how to identify the traits that matter, how to measure them, and how to build a hiring system that guarantees results.
Relying on "gut feel" and resume experience only works **50% of the time**. When you fail, the damage is severe:
The average cost of a failed sales hire is **$200,000** in lost momentum, time, and revenue.
A non-performer demotivates good team members and undermines management's credibility.
If you don't change the process, the vicious cycle of high turnover will continue year after year.
This repeatable framework eliminates bias and guarantees you select the top 20% of talent.
Identify the real capabilities and pinpoint the gaps that affect performance. Learn to separate ability from activity.
Understand the financial impact of every hire with the included recruitment cost breakdown calculator.
Learn how to create precise, measurable role definitions and integrate them with your CRM.
Build packages that attract achievers by balancing extrinsic and intrinsic motivators.
Write ads that cut through to the top 20% who typically aren't even looking for a new role.
Replace "gut feel" with the **STAR™ assessment process** to evaluate fit objectively and clinically.
Build a repeatable interview process that reveals actual sales behavior, not just performance in the room.
Turn new hires into productive contributors faster with an **ACTIONABLE 90-day plan** that drives early wins.
Build loyalty and motivation through structure, accountability, and opportunity—not just pay raises.
Equip your team leaders to make better decisions through the **STAR™ Workshop**—turning hiring into a measurable skill.
"By applying Jason's method, we attracted the right candidates and onboarded with clarity—making recruitment **efficient, effective, and effortless**."
"It brings structure to the behavioral side of recruitment, helping validate gut instincts with **data-backed testing**. It's a smarter, more confident way to recruit."
Get instant access to the chapter on **"Red Flags to Avoid"**—the critical traits you are currently missing in your interview process.
The leaders who implement this system don’t just hire better salespeople. **They build stronger, more profitable businesses.**
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